The CEO of Xiaomi, Lei Jun, is one of China’s most popular entrepreneurs. This is also thanks to his online presence. His public presentations are watched by millions of viewers and his quotes are shared like Confucian wisdom. However, Lei Jun is also often the target of mocking memes and comments. The billionaire recently set up an account on Douyin, the Chinese TikTok, where he presents his everyday life for all to see. For example, on a trip to Paris or eating a Chinese breakfast of soy milk and toutiao. „And what do you eat for breakfast?“ he asked his followers in one of his videos. „We eat bitterness for breakfast“ (吃苦), replied one user, receiving hundreds of likes and laughs.