Chinese companies have invested heavily in Africa. And they are now also focusing on soft power there. For instance, the Chinese streaming service Boomplay sponsored a music festival in the Kenyan capital Nairobi over the weekend. Local artists such as rapper Sylvia Saru were invited to „Boomfest.“ Founded in 2015 by parent company Transsnet, Boomplay is now the largest music streaming service in Africa with more than 100 million users. Kenya is considered one of the continent’s pop-cultural centers. According to Boomplay, around 4.5 million people in the East African country use the app.