Advice for young mothers and the display of proud parental happiness are currently trending in China’s social media sphere. As a substitute for real babies, a stuffed toy monkey from Ikea is becoming increasingly popular. Under the hashtag #宜家猩猩 (Ikea Gorilla), users are posting pictures of their monkeys dressed in cute clothing or on summer vacations perched on their shoulders. Even ultrasound images featuring a photoshopped cuddly toy placed in the uterus are making the rounds. Many view this internet trend as veiled social commentary. Due to high living and education costs and a challenging work environment, particularly for young mothers, the government, which aims to boost population growth, seems to have to settle for plush primates.