China’s most famous livestreaming influencer Li Jiaqi has caused a shitstorm that shines a spotlight on urgent problems in society. On Sunday, the „lipstick king,“ who specializes in selling cosmetics online, had lectured his viewers about how they just had to work more to afford certain products – instead of constantly complaining about increased prices. The backlash from unemployed and poorly paid customers quickly followed. Within 24 hours, Li lost a million followers on Weibo alone. On Monday, the influencer tearfully apologized: „As a livestream host I should send out positive energy, and learn to control my emotions.“