Young Chinese have transformed a seemingly unremarkable park in Chengdu’s Yulin district into a mini Disneyland. Where previously it was mainly pensioners passing the time on gym equipment, young people in costumes of famous Disney characters now come together, film videos and listen to music. The hype originated from a dispute between two rappers from the popular casting show „The Rap of China.“ In a song aimed at his opponent Xiedi, the eliminated rapper Nuomi declared „Xièdì, wǒ yào diss nǐ 谢帝,我要diss你“. According to the fans, the English verb „diss,“ which in hip-hop slang means to slander the other person, sounded like the Chinese name for Disney: Díshìní 迪士尼. The accompanying music video, which was filmed in that park, went viral, inspiring this astonishing mix of the online and offline worlds.