Dessert

22.06.2022_nib_Dessert

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Published: June 22nd, 2022,
Last updated: September 23rd, 2022

Distress on China’s housing market provokes resourcefulness. The slump in China’s housing market has prompted a real estate developer in the province of Henan to use a new form of marketing. Down payments can also be made by buyers in the form of wheat or garlic deliveries, according to advertisements by Central China Real Estate. A recent ad titled „Swap Wheat for House“ says that buyers are allowed to make down payments of up to ¥160,000 (the equivalent of about €22,600) in the form of grain. A similar advertising campaign with garlic as advance payment currency a few weeks ago brought the company more than 30 business deals within 16 days.

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