One of the reasons why German car manufacturers have been left behind in China is the lack of market research that addresses the realities of Chinese life „out of the box“. Or what VW manager would have thought that Chinese customers would want to cook hotpot or cast a fishing rod in their car? Chinese premium electric vehicle manufacturer Zeekr, part of the Geely Holding Group, has already tested things like an integrated hob in its new Zeekr MIX minivan. The equipment studies have already attracted some attention on social media platforms. There is still room for improvement.