Published: March 22nd, 2021,
Last updated: January 13th, 2023
China is the land of food! So it’s no surprise that the love of culinary delights is also influencing the Chinese internet landscape and is particularly flourishing in the trendy area of live-streaming. Live broadcasts of leisure and professional foodies enjoying their meals are a real click magnet on China’s video platforms. Originally, the trend of eating formats spilled over from South Korea into the Middle Kingdom a few years ago, where it was known as „mok-bang“. In New Chinese, the whole thing is called 吃播 chībō – a play on words from 吃 chī „eat“ and 直播 zhíbō „live streaming“.