What inspires poets to write verse and provides the perfect backdrop for children’s photos is also a robust industry in the People’s Republic: colorful flowers. China’s flower industry has changed considerably since the pandemic. Apparently, flowers are no longer only bought on festive and public holidays, but also „just because.“ In 2023, sales of freshly cut flowers, in particular, increased, with consultants predicting an annual growth rate of over twelve percent for this sector between 2023 and 2029. After a gray winter, spring is simply dear to us all.