What may seem like a temple is the Beer Niu, a craft beer museum docked onto a concert venue in Nanjing. In the early 2000s, craft beers only accounted for around one percent of the national beer market. Today, more than 13,000 companies in China brew their own beer. And even large companies such as Tsingtao have long since jumped on the bandwagon. Anyone who wants to learn more about China’s beer market – the fastest growing in the world – should visit China Brew China Beverage (CBB), a beer trade fair that will be held at the Shanghai New International Expo Center from 28 to 31 October 2024.