Published: May 7th, 2021,
Last updated: October 12th, 2022
What has long been expected could become a reality: Chinese vehicle brands on German roads. Geely CEO Li Shufu’s international ambitions are well-known in the automotive industry. According to his ideas, Geely should become „much more“ than VW, Hakan Samuelsson stated last year. He runs Volvo, a brand in Li Shufu’s empire. Now, another Geely Group brand, Lynk & Co, is entering the European market. Among other things, it relies on Volvo’s service network – such advantages were unavailable to earlier market challengers from China. At the same time, Tesla competitor Nio is testing waters in the EU via the Norwegian market.