Published: January 12th, 2022,
Last updated: January 12th, 2022
This year will not be an easy one for the automotive industry either. Felix Lee spoke with automotive expert Stefan Bratzel about the challenges the sector is facing. In China, the competition from newcomers such as NIO and Xpeng is now stronger and more numerous than in Europe. Bratzel has identified various deficiencies among German suppliers: Their software is lagging behind, and they should show more flexibility in their supply chains during Covid times. In general, German manufacturers should question their high dependence on China, says the industry expert from the Center of Automotive Management. After all, trade disputes and human rights issues can quickly affect the German auto industry’s billion-dollar business.