Published: August 13th, 2021,
Last updated: August 13th, 2021
Beijing propagates its image of China through sport, culture and language – but increasingly directly through advertisements in Western newspapers as well. More and more frequently, inserts are appearing in renowned foreign media. The goal: building more credibility and sympathy. Marcel Grzanna has traced the origins of CCP’s advertisements, which also appear throughout German and US media. His discovery: China’s state propaganda is delivered directly to the breakfast table with the newspaper.