15.02.2022_Trade Edi

in the folklore about the Chinese market, high-priced German products are always self-sellers that just fly to the customer with a black-red-gold sticker on the package. The reality of marketing looks much more arduous. Forest Liu talks about this in an interview with Frank Sieren. Liu sells the lenses and cameras of Munich-based manufacturer Arri in China. When the market was just starting to take off, competitors’ cameras offered more impressive specs on paper. Arri only worked its way up to market leader by „agonizingly slow persuasion“ of film industry customers.