Published: May 19th, 2021,
Last updated: November 30th, 2022
Instead of mobile phones, it is now possible to buy EVs in Chinese Huawei stores, as our authors observed. The mobile phone business suffers from American sanctions, while the electronics group wants to make a name for itself as a vehicle supplier. The cars may not be Huawei-branded products, but all the digital technology in them is created by the company’s engineers. And for young Chinese customers, in particular, a car is the driving and connected extension of a mobile phone. Here, Huawei demonstrates how a company can react flexibly to external shocks.