Next Monday, the International Motor Show (IAA) kicks off in Munich. This venerable event dating back to 1897 faces a crucial problem today: car shows actually only work in China. This is what industry expert Ferdinand Dudenhoeffer tells us in his interview with China.Table. In China, visitors are still genuinely interested in new vehicles. And the trade fairs in Beijing and Shanghai retain their focus. The IAA, on the other hand, presents itself as a diverse fun event revolving around mobility. „People might as well go to the Oktoberfest,“ Dudenhoeffer thinks. In doing so, the IAA is manoeuvring itself further to the sidelines.