Published: October 4th, 2021,
Last updated: October 4th, 2021
Some call it sinister, others ingenious: the business model of fitness studios. After all, who hasn’t experienced it: You sign up, go regularly for a few months, but eventually, your weaker inner self wins. However, you don’t cancel your membership either. The fitness boom has not passed China by. The young generation is spending more and more money on memberships, fitness apps, equipment, and the right diet. The billion-dollar market is further fueled by the CCP’s goals of making the population more athletic, report Jörn Petring and Gregor Koppenburg.