Published: June 9th, 2021,
Last updated: January 9th, 2023
The name Shein is probably unknown to a large part of the population, while the brand is a big hit among younger people: as a particularly low-priced fashion provider, the company is asserting itself worldwide in a market that H&M, Primark, Zara and Uniqlo had actually long since divided up among themselves. The secret lies in the digital sales model. The Chinese company simply masters the use of AI better than its competitors, as Frank Sieren reports. The working conditions under which T-shirts are made for €1.99? No one knows. Shein is known for its lack of transparency.