Published: July 5th, 2024,
Last updated: July 5th, 2024
A trend for TV show fans with little time: Micro-dramas have conquered China’s mobile phones. Each captivating episode is just two minutes long on average. The cliffhangers and plot twists have to be particularly dramatic to give the audience a maximum dose of heartache and suspense in the short time available. It is a world in which the storytelling is not always sophisticated, but the business models are all the more so.