Published: May 12th, 2021,
Last updated: November 22nd, 2022
The contrast is startling. In the mid-1960s, China’s mothers still gave birth to an average of six children. Today, they have only 1.3 children, as the analysis of the current census shows. As the number of young people shrinks, so does consumption in the long term – a trend that company executives should keep on their radar. Meanwhile, experts have doubts about the figures: There may be even fewer children born than reported. Nevertheless, the now available data is the most valuable information we have about China’s population, explains Felix Lee. A census like this only takes place every ten years.