Published: February 14th, 2022,
Last updated: February 14th, 2022
Folklore about the Chinese market tells the tale of high-priced, self-selling German products bearing a black-red-gold sticker on their package that virtually fly into the arms of customers. The reality of marketing looks much more grueling. This is what Forest Liu tells us in today’s CEO Talk with Frank Sieren. Liu markets lenses and cameras in China for German manufacturer Arri. When the market was just starting to take off, competitors’ cameras offered superior technical specs on paper. Only through „agonizingly slow convincing“ of film industry customers did Arri work its way up to become the market leader.