Editorial

Editorial 14.05.2021

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Published: May 14th, 2021,
Last updated: November 23rd, 2022

Dear reader,

When buying a product, not only is quality important for the purchase decision, but also the message behind the brand name. Here, even the most modern EVs from China continue to have a disadvantage in international markets. This is shown by a survey by the opinion research institute Civey, especially conducted for China.Table. Only one-fifth of those surveyed would currently buy a Chinese vehicle brand. Frank Sieren analyses what this means for the market entry of Nio, Lynk or MG (yes, they are now Chinese too).

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