Editorial

The consumption and display of status symbols has long been one of the last great freedoms on China’s Internet. However, bragging about expensive bags, watches, cars, or makeup is increasingly a thorn in the side of the state, as Ning Wang reports. The central government propagates „common prosperity“. The excessive wealth of a minority is to be limited. Large lifestyle platforms such as Xiaohongshu declare that they want to take even more vigorous action against the online bragging rights of certain luxury influencers. This also affects Western luxury brands, which have been only too happy to exploit the immense reach of these online starlets.