Published: June 15th, 2022,
Last updated: June 15th, 2022
Business in the People’s Republic has carried Volkswagen to ever new records in recent years. But the market is facing a major upheaval. When it comes to electromobility and digitalization, the software strategy will play a decisive role in determining whether VW and other German automakers will remain ahead in China in the future. Wolfsburg will therefore be more than bitter about a study showing that Volkswagen is threatened with billions in losses due to the delays at its software subsidiary Cariad. The China offshoot is supposed to help solve the problem of declining sales in the People’s Republic, writes Christian Domke-Seidel. Customer-oriented development – which VW has lacked up to now – is also to become decisive.