Published: March 9th, 2022,
Last updated: March 9th, 2022
Adrian Siu is to become the new head of Adidas’ Greater China division, according to a media report. Siu, who currently heads the sportswear maker’s Hong Kong operations, is to succeed Jason Thomas in April, according to the Financial Times. Adidas had been losing market share in China. In the past two quarters, sales had fallen by 15 percent. A consumer boycott is said to be the cause, as Adidas refuses to use cotton from Xinjiang.