ABB – in China, this abbreviation stands for Audi, BMW and Benz. It is an acronym that stands for true institutions. The German premium manufacturers have dominated their segment for years, with Audi and BMW once again boosting their sales in 2023. However, their future in the Chinese market depends on their electric portfolio, which is not doing too well. Audi’s EV sales were even extremely poor in 2023. As the share of electric cars in the overall Chinese market could already pass the 50 percent mark by 2025, ABB urgently needs electric model growth that is more appealing to China’s customers.