BYD continues expansion without Daimler

Denza, the joint venture between BYD and Daimler, has turned out to be a dud – at least in its current form: The idea of the Chinese side developing the car and the German side marketing it in China has not worked out. Nevertheless, the Stuttgart-based company intends to continue cooperating with BYD.

With Denza, Daimler actually wanted to „become the most successful manufacturer of vehicles with alternative drives in China“. But the brand launched jointly with Chinese automaker BYD has disappointed across the board. Since its foundation in 2012, Shenzhen Denza New Energy Automotive – its full name – the joint venture has only managed to sell 23,000 models.

Sign up now and continue reading immediately