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‘China speed’ at the IAA

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Published: September 6th, 2023,
Last updated: May 28th, 2025

Premiere des BYD Seal bei der IAA
In China, BYD has already surpassed German automakers. Will Europe be next?
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Who has the bigger exhibition stand – Volkswagen or BYD? It’s not easy to determine without a measuring tape. A paradigm shift is taking place before the eyes of industry professionals in the Munich exhibition halls. BYD is unveiling its premiere vehicle, the Seal, in front of a gigantic screen displaying natural spectacles. Inside the cockpit, the rotating mega-display ignites the curiosity of attendees. The sporty midsize sedan, comparable to the Tesla Model 3, is surrounded by people all day long.

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Elektromobilität Autoindustrie Technology