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SMEs: How de-risking leads to more investment in China

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Published: June 24th, 2024,
Last updated: July 23rd, 2024

The German fan manufacturer’s new China headquarters in Shanghai.
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For the German fan manufacturer Ebm-Papst, de-risking means more, not less, investment in China. From the medium-sized company’s point of view, this is a necessity owing to the geopolitical situation. Ebm-Papst’s strategy is called „local for local.“ Klaus Geissdoerfer, CEO of Ebm-Papst since 2021, explains: „We are localizing our business in each of the three major regions – the Americas, Europe and Asia – with the aim of ensuring that these divisions can also function independently and autonomously in the event of a crisis.“

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