How Influencers are to boost the image o • Table.Briefings

Beijing is paying Western influencers to polish China’s image ahead of the Olympics. The Games themselves are supposed to convey positive, emotional moments. This represents only a small part of China’s aspirations to become a global media power. In this narrative, human rights violations are an invention of the envious West.

Since the mid-1990s, the Chinese government has been deliberately manipulating public opinion in the US and Europe with paid comments in online forums. Now, Beijing is paying foreign Internet users to improve the tattered image of the 2022 Winter Olympics. The Chinese consulate in New York has hired a US PR agency to buy young influencers to spread the Chinese narrative in the West with sponsored content.

How Influencers are to boost the image of the 2022 Olympics

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