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Luxury market: Why the big bet on China could be lost

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Published: September 4th, 2024,
Last updated: September 17th, 2024

The largest sales market for luxury goods has lost its momentum. The slump is making itself felt in suppliers’ businesses.
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The European luxury groups’ big bet on the Chinese market is in danger of being lost. Their latest business figures have been consistently disappointing, mainly because things are no longer running smoothly in China. Paris-based industry leader LVMH, which owns brands such as Louis Vuitton, Dior and Bulgari, reported a 14 percent drop in sales in the region in the second quarter. Sales had already fallen by six percent in the first quarter.

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