China’s President Xi Jinping has pledged to achieve the „great rejuvenation of Chinese civilization“. However, the country’s population is heading in the opposite direction, rapidly aging. Last year, the population shrank for the first time in six decades. If the decline continues, it will have massive implications for China’s social system and economic strength. The consequences are already being felt, as reported by the founder of a baby supply company in Shanghai, who recently mentioned considering a shift from baby clothing to pet clothing within the next three to five years.