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Searching for meaning and luxury goods: How China’s spirituality boom gave rise to a new market

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Published: March 27th, 2025,
Last updated: May 28th, 2025

Wellness and retreat offers on the Chinese social media app Xiaohongshu.
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For a long time, there was a simple recipe for success in China’s private sector: hard work and sacrifice lead to prosperity and social advancement. However, since the COVID-19 pandemic and the weak economy, this promise is no longer viable for many. Increasing stress and a growing sense of discontent have led to a crisis of purpose, particularly among young Chinese people. As a result, many have turned to spiritual practices beyond traditional religions that promise holistic well-being. The movement is also known as „body-mind-soul“ practice 身心灵.

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