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Temu and Shein: How the EU and the US are changing the rules of the game

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Published: February 5th, 2025,
Last updated: May 28th, 2025

E-commerce mobile apps from ultra fast fashion clothing companies Temu and Shein.
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The current week has seen major setbacks for Chinese online providers of low-cost products. In both Europe and the USA, the business models of Shein, Temu, and AliExpress suffered a shot across the bow. The EU Commission decided to introduce a handling fee on parcels from suppliers entering the European Union, while the USA stopped the „de minimis“ regulation and thus plugged a duty-free loophole for deliveries worth less than 800 US dollars.

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Trade Duties European Commission