Even by the standards of Chinese state media, the character of CP leader Xi 习 has been appearing unusually often on the front pages since the end of last week. The reason is a new ideological campaign launched by the ruler himself. „Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era“ is the theme of a continuing education campaign for all 96 million Party members. It puts Xi at the center of all Chinese Communist Party activities more than ever.