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New logo – new success? Why the Audi E concept renounces part of its identity

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Published: November 18th, 2024,
Last updated: November 20th, 2024

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The German car manufacturer Audi has made a highly exciting public debut at the Guangzhou Auto Show in southern China. Together with partner SAIC, the Ingolstadt-based company has unveiled the brand new Audi E Concept. But instead of the manufacturer’s iconic four rings, the car only bears four letters: AUDI.

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