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Achim Haug – pioneer for medium-sized companies

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Published: July 17th, 2024,
Last updated: August 28th, 2024

As Head of East Asia at GTAI, Achim Haug analyzes the opportunities and risks of doing business in China.

A few years ago, the focus was primarily on opportunities when German companies came to China. When Achim Haug earned his degree in East Asian Regional Studies at the University of Cologne in 2009, there was a kind of opening-up euphoria. Everyone wanted to go to China, the economy seemed to be on the rise – and society also seemed to be getting more liberal and open.

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