Ayayi may only be two months old, but she already has almost 90,000 followers. With her blonde bob hairstyle, at first glance, one might actually think of her as a human being of flesh and blood. But she isn’t. Instead, Ayayi is a digitally programmed, hyper-realistic-looking woman modeled as a Chinese girl in her twenties. She debuted on e-commerce platform Xiaohongshu (Little Red Book, or RED) in May – and immediately went viral. Ayayi’s very first post racked up three million views.