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Brian Niccol – the man to end Starbucks’ weak China business

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By Heads

Published: August 26th, 2024,
Last updated: September 12th, 2024

Starbucks-CEO Brian Niccol
Starbucks CEO Brian Niccol

Brian Niccol will be given a private jet so that he can fulfill his new role as Starbucks CEO. Niccol is said to still live in California, despite the US coffee chain’s headquarters being much further north in Seattle. It would perhaps be better for Starbucks’s future if Niccol used his jet for regular trips to China. After all, that is where the company’s biggest problems are.

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