2020 was „personally his best year“ for his start-up Hotnest, says Fabian von Heimburg. The 32-year-old Munich-based marketing technology provider does not want to give exact figures. However, he says that sales increased by 200 percent. Like many other digital companies, Hotnest benefited from the fact that the COVID-19 pandemic accelerated digitization. „We offer data-based solutions for consumer brand growth in China,“ says von Heimburg, „that’s what everyone wants right now“.