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How Alexander Pollich is to save Porsche’s business in China

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Published: August 28th, 2024,
Last updated: September 14th, 2024

After 23 years, Alexander Pollich is taking on a new mammoth task at Porsche: He is to make the company successful again in China.

Half-timbered houses, coziness, lots of nature: The small town of Bietigheim-Bissingen, which Alexander Pollich is turning his back on, is tranquil. Things will be less cozy for him in his new home in Shanghai. The pulse of global innovation beats there, and very quickly. From here, Pollich will take on a truly mammoth task on Sept. 1 – he is to lead Porsche out of the China crisis.

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