Love is good for integration. It is an anchor. Love even educates, as Jochen Goller, President, and CEO of the BMW Group Region China, confirms. He had already spent some time in the People’s Republic from 2004 to 2009 – as Head of Marketing. That was where he met his wife. When he returned to China in 2015, he already had a very good grasp of the language. Their daughter even learns three languages: German, English, and Chinese.