Published: October 14th, 2021,
Last updated: December 21st, 2023

Richard Li’s first step toward his own empire began with a broken satellite. In the early 1990s, after a brief stint in the Canadian investment industry, Li – then in his early 20s – had just returned to his native Hong Kong to join the same industry. When he heard about a broken satellite at work, a vision was born: Why not fix the satellite and broadcast television programs to viewers across Asia via small satellite dishes? With seven employees and a multimillion-dollar investment from his father, Li founded the satellite-based cable television service STAR – short for Satellite Television Asian Region.