Interview

‘BMW is still the most talked about brand in China’

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By Michael Radunski

Published: April 25th, 2024,
Last updated: May 30th, 2025

Sean Green, Head of BMW China, at the Beijing Auto Show.
BMW presents itself confidently in Beijing. Whether with combustion engines or electric cars – the company is very successful in both worlds, says Sean Green. In this interview, the BMW China boss explains how his company intends to remain successful in the future.
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Many foreign car manufacturers in China are under enormous pressure. How is the China business for BMW going?  

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