Interview

‘We won’t beat the Chinese on the cost side’

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By Julia Fiedler

Published: March 14th, 2024,
Last updated: May 28th, 2025

Daniel Kirchert
Daniel Kirchert worked for 18 years in management roles in China’s automotive sector, including at BMW, Nissan and Byton.
Daniel Kirchert predicts that Chinese car brands will secure a fifth of the German car market by 2030. He also shows two ways in which German companies can save their business, apart from partnerships.
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Mercedes CEO Ola Källenius has called on the EU Commission to lower tariffs on Chinese EVs instead of considering increasing them further. Is this demand naive?

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Car Industry Electromobility Nio BYD