Adidas once again recorded double-digit growth rates in the Chinese market last year. According to a statement from the group, sales growth for the year as a whole amounted to a good ten percent in currency-adjusted terms, compared to eight percent in the previous year. With total sales of EUR 3.5 billion, China was the third-strongest region for Adidas in terms of sales in 2024, followed by Europe (EUR 7.6 billion) and North America (EUR 5.1 billion).