Audi presented its Audi E concept show car in Shanghai – along with a new brand. As announced back in May, the four rings will disappear in China and the brand name will be emblazoned in capital letters on the front instead. „By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments,“ said Gernot Döllner, Chairman of the Board of Management of AUDI AG, at the premiere.