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Audi: Why the manufacturer has plans for cars without the four rings logo

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Published: August 4th, 2024,
Last updated: September 4th, 2024

Soon without the four rings: Audi is launching cars in China without the famous logo.

According to insiders, Volkswagen subsidiary Audi will launch the cars developed jointly with its Chinese partner SAIC without the four-ring brand logo. Several people familiar with the process told Reuters that the cars will be presented in November. The decision not to use the famous logo is part of an attempt to separate the electric cars developed in China from the existing model range developed in Germany. SAIC explained that the jointly developed electric cars are „real Audis with an authentic Audi DNA.“

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Technologie Car Industry SAIC Audi