Audi wants to avoid price battle

Audi intends to stay out of the price war in the industry. CFO Juergen Rittersberger said Friday at the presentation of the company’s first-quarter figures that no price cuts are currently planned. „We are pursuing a sustainable price strategy, we owe that to the customers.“ He said that a price war would also have a massive impact on residual values. „We will not participate in price competition.“