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EU Commission tightens rules for Shein

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Published: April 28th, 2024,
Last updated: May 30th, 2025

Shein pop-up store in August 2023 in the USA.

The EU Commission plans to subject the Chinese textile supplier Shein to more extensive controls. According to the Brussels authority, Shein has been added to the category of „very large online platforms“ under the Digital Markets Act (DMA) on Friday – making Shein, like TikTok, subject to stricter regulations.

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EU Digital Markets Act European policy Consumer protection